Sourcing Decisions of Arts and Media Organizations Essay

Sourcing Decisions of Arts and Media Organizations - Essay Example Likewise, the process of fund raising and donations has rather become a commercial activity that not only has resulted in more and more charity events but has also created a market within that is funded by such large organizations. The amalgamation of social services and media and arts has been an eminent result. Hence the market for sponsorships has thrived. These can be seen by the famous charity events by BBC and FOX news (Dan 2011). Thus, activities like fundraising, donations and sponsorships are of strategic importance to such organizations which is why sourcing decisions are of integral importance to not only a firm’s financial standing but also to its public relations. It has no become a necessity to get the charity events sponsored or to sponsor a charity event for that matter, as it adds to the reputation and good will of the company. Likewise, firms involved in fundraising are evaluated on the basis of their participation in social activities and on this has become marketing an essential marketing tactics to broaden their customer base and reach of the brand. Fundraising events or sponsorships act as a contact point for several untapped markets and increases brand loyalty of the existing customer base (Pope 2010). Therefore, sourcing decisions are imperative. ... These may include the extended reach of its brand awareness, the objective to increase its brand exposure by having logos placed on the event’s advertisements or simply the motif of profit maximization. These objectives might sometimes conflict with the objective of the firm especially if the event is a charity event (Pope 2010). In that case both the parties will aim for different incentives thus the marketer must provide more substance than just logo pasting. Moreover, the commercial benefit of the sponsor may often be in direct conflict with the firm’s strategic goals. Hence rounds are negotiations are often common when sourcing decisions are made which however incur much costs for the firm (Simmons 2006). Therefore, the most crucial step is the decision to choose from the various candidates. A firm must choose the sponsor who is the best fit with the company’s strategic goals as well as its public image. The Consumer Involvement theory suggests that consumers make purchase decisions based on the level of involvement they have with the brand and includes the aspects of consumer behaviour like amount of time spent on choosing the product or service, research about the specific product or service, asking friends and family etc. therefore, like the advertisements and promotions, sponsorships should be based on such considerations (Krohmer 2011). Given the nature of arts and media products and services, which are high involvement decision making processes involving emotion rather than rational, the sponsorship should be based on consumers’ preferences of the emotional brands that they associate themselves. Hence if an organization is unable to identify the purchase decisions of its

Ford Corporation Essay Example for Free

Ford Corporation Essay The manufacturing capabilities kept on improving and in 1917 he built the Rouge plant that put the whole operation, from the raw material, to the final product, under the same roof. In 1915 Henry Ford’s son, Edsel Ford joined his father in the company. Edsel brought to the company the desire of making a product not only functional, but stylish and beautiful. Ford became entirely family owned in 1919 when Henry, his wife Clara, and Edsel bought the outstanding shares for 5,820,894 (Chapman, pp. 128) . The company would hold to this status until 1956 when the company would allow outsiders to buy shares. For many years the image of the company was the same as its leadership. Henry Ford passed the presidency to Edsel Ford in 1919. Henry Ford reassumed the leadership after the death of Edsel in 1943. After Henry Ford resigned, Henry Ford II assumed the presidency. The company inherited by Henry Ford II was not the same. Ford had fallen behind General Motor (GM) and Chrysler. Henry Ford II knew he had to regain terrain, so he contracted the Whiz Kids (a group of former US Army Air Force officers), and created a â€Å"sophisticated management system including accounting and financial controls† (Chapman, pp. 28). With the finance side in check, Ford gained increased its position, and became the number 2 car company in 1950. Ford products were not fuel efficient, and when the gas prices rose in the 70s because of the OPEC embargo, Ford lost many consumers. The company responded by closing plants and cutting jobs. After the storm, the sun came out in the late 80s with the launch of F ord Taurus and Mercury Ford was on the top of the game once again. The desire to diversify made Ford buy other brands and include it in its family such as: Jaguar, Aston Martin, Land Rover and Volvo. Bill Ford assumed the presidency of the company in 2001. It was the first time in 20 years that the head of the company was a member of the Ford family. Bill Ford drove the company through one of the worst times in history for the company: right after the extensive (and expensive) Firestone tires recall, and the terrorist attacks of September 11, 2001. Bill Ford went to ups and downs during his presidency. He saw sales improving slowly from 2001 to 2006, but the increasing competition from foreign brands such as Toyota, Nissan and Honda made him realize that he needed help taking the company to the next level. Alan Mulally became the new CEO in 2006. He was a new face in the auto industry, coming from Boeing Corporation instead from inside Ford or from another auto company. Mulally â€Å"demonstrated leadership skills Henry Ford had established many years ago. † Mulally brought to the company new energy, and a brave new plan. His most risky decision proved to pay off in the end. He decided to raise money by mortgaging almost all of Ford’s assets including the brand. His audacity put Ford as the most trustworthy American company. The money raised by Mulally helped keep Ford out of the government bailout of 2009. Ford Motor Company: The Problem(s) Ford has been a pioneer in the auto industry but it still faces a lot of problems to make it the number one in the industry. The increasing competition from other car companies to creatively and efficiently attract and retain customers made it difficult to gain the number one position. The economic crisis also made it hard to sell new vehicles. The quality of Ford vehicles have also gone down compared to what it was before. The slow reaction to change in consumer taste made Ford lag behind its main competitors. It was also late in expanding in international market and opportunities were lost to other brands. Ford Motor Company: SWOT Analysis Strengths One of Ford’s biggest strengths is its leadership. Since Henry Ford founded the company, the leadership has been proven to help the company throughout difficult times. Every leader brought to the company a new idea. Henry Ford wanted the company to produce an affordable product. His successor, Edsel showed that innovation is always necessary in this industry. Edsel wanted stylish and beautiful vehicles to carry the Ford brand. Henry Ford II with he help of the Whiz Kids developed a â€Å"sophisticated management system† what helped the company after World War II. He also â€Å"revitalized Ford with modern engineering, manufacturing, assembly, and distribution facilities in the US and 22 foreign countries† (Chapman, pp. 128). The strong and visionary leadership style of Henry Ford was shared by many other leaders of Ford. T he new generation, Bill Ford and Alan Mulally also presented the traits of a Ford leader. Bill by navigating Ford throughout harsh times, and for seeing that the company needed a change, a fresh start. He then passed the leadership of the company to Alan Mulally who proved to be exactly what the company needed. Mulally discovered that Ford lacked â€Å"global synergy,† he was surprised by the way that Ford was operating its brands. He saw that the company did not have central control, it took him a while to find out what was really happening inside the company. He also made really tough financial decisions, and reorganized the amount of brands and models offered by Ford. â€Å"With his leadership and conviction, Ford Motor Company stood apart from its competitors by standing on its two feet† (Chapman, pp. 33). Ford’s reputation is also an incredible strength for the company. Ford is seen as a family company. Henry Ford wants the employees to be able to buy cars, increased their wages, and was interested in sharing a piece of his family with others. Weaknesses Ford has proven to be slow to respond to changes in the environment and consumer tastes. They felt that they â€Å"got it,† and felt comfortable with it. Since the beginning of Ford, with a delay to offer cars in other colors than black, they experience a tardiness to respond to changes. One example was the excessive attention to SUVs and other gas inefficient cars when the gas prices spiked. When consumers were looking for alternatives to the gas drinking vehicles, Ford was fully producing SUV’s. Although SUV’s are Ford bestselling product, the fact that they were slow to make them more efficient or give costumers other styles to choose from, made Ford to lose market share to other automakers. Ford also lost terrain when they did not address earlier the ecofriendly trend. Toyota had the Prius which did not have much of a competition until recently. Currently, Ford has â€Å"12 vehicles with best in class fuel economy and 4 models with at least 40 mpg† (Chapman, pp. 137), and is developing plug-in models that use a combination of electricity and gasoline that will compete against the Chevrolet Volt. Opportunities Ford has the opportunity to expand its presence and capture market share in India and China. It aims to increase its revenues from international sales from 20 percent to 50 percent. The expanding market of the two countries allows Ford to focus on small, light and fuel efficient cars that are needed in the market. Ford has also been slow to respond to demands for small hybrid or fuel efficient cars in the United States. There is also an opportunity to increase standardization of the platforms used in world-wide production of vehicles. If this happens the cost of production would significantly lower and it would be easier to introduce new cars into new markets without building new plants. Ford can also further trim down the number of models out in the market and focus on cars they are widely known for such as light trucks and expand its model for smaller and fuel efficient cars. To target the higher end market, it should continue to build its Lincoln brand as a better alternative in the US and once established, export that brand to new markets overseas. Production from union controlled plants could also be transferred to non-union plants that can give Ford plants a competitive edge or be at par with other auto companies in compensation for workers. Ford can also consolidate more dealership to become more competitive and give them incentives to attract more customers thru financing and offering excellent customer service. Threats The auto industry is very competitive and technology driven industry. Ford has to constantly monitor its competitors to know how it will make its own decision. Companies will outbid one another in attracting new customers by giving them a lot of rebates, incentives and attractive financing. The technology for clean, fuel-efficient cars and alternate sources of fuel is also changing and without proper funding for research Ford could be left behind and lose in this expanding market. Any increase in price of raw materials could also increase production cost for Ford and make their vehicles more expensive. Demands of union workers also affect the competitiveness of Ford. They are currently paying higher compensation and benefits compared to the rest of auto industry. Changing consumer tastes also makes it difficult for Ford to quickly address and create cars that the market needs. Any decline in the US economy would also greatly affect the revenues of Ford. Most of the revenues of Ford comes from the US market and if the US economy goes into another recession it would decrease consumer spending and make it difficult to survive without government help. Ford Motor Company: Five Forces Threats of Substitute Products – High in Urban Areas, Low in Suburban Areas * With the increase of gas prices and traffic congestion consumers are now looking for alternate ways to commute between work and home. Consumers are increasingly being aware of their â€Å"carbon footprint† and are looking for clean and energy efficient alternatives to commute. In cities, the availability of public tr ansportation such as buses, subways and light rail systems gives commuters flexibility. Car-sharing options such as Zipcar are now also available in cities and have become popular. Rivalry Among Competing Firms – High * Competition in the auto industry is very high. Different companies compete aggressively in increasing their market share by giving incentives to customers. It is also important for companies to satisfy the needs and tastes of consumers. Companies also try to run an efficient supply chain to limit the cost of producing and increasing profit margins. * Threats of New Entrants – Low * The threat of new entrants in the local auto industry is low. The auto industry is very capital and labor intensive and it takes time for companies to establish their operations. The current companies have established their presence and market share but competition from potential, new and growing car companies in big markets such as China and India is inevitable. * Bargaining Power of Suppliers – Low * The auto industry sources its raw materials from global suppliers. The suppliers market is also a competitive industry. Bulk of their sales come from the auto industry and companies have established relationships to give them access to supplies and new technologies. The relationship of auto ompanies and suppliers are intertwined given that as auto companies increase production, supplier companies increase revenues. * Bargaining Power of Buyers – High * Consumers now have more choices that gives them a higher bargaining power. The economy is also improving and giving them more buying power. Unlike before where manufacturers dictate what the dealers will push to the consumers, consumers now make the demand for manufacturers to make fuel-efficient an d environment friendly cars. Consumers are also well informed and by being well informed they can ask for more incentives to dealers and car manufacturers. Ford Motor Company: Recommendations Under the leadership of Mulally Ford has significantly made changes to improve the position of the company. We recommend that Ford increase funding on research for fuel efficient cars, alternate sources of energy for smaller cars that the market demands and will create sustainability in its vehicles. Ford should also maintain or increase the quality of its vehicles by standardizing its platforms and improving its technology to detect any safety issues with its vehicles to avoid costly recalls that not only is expensive but tarnishes the image of the company. The economic crisis has made it difficult for other car companies not to be bailed out but Ford was able to maintain its independence by using its assets and enforcing better control in its finances. Ford can continue to be competitive by maintaining or lowering its operating costs. Ford has been known in its proficiency in having a tight supply chain were it can control the costs of production. Ford should be quick to adapt in changing consumer tastes. It should not be content with making products that they are known for and lose market share in new vehicles that are small, clean and fuel efficient. It should also make its current models cleaner and more fuel efficient to maintain attractiveness to consumers. Ford has great potential in new markets such as China and India. The reputation it has built as a well know car manufacturer in the US can be used to tap new customers in international market. Ford has built by its strong leaders and will continue to thrive if more reforms are made.

How Does Steinbeck Present Disadvantaged Characters to Us Essay Example for Free

How Does Steinbeck Present Disadvantaged Characters to Us Essay Steinbeck presents disadvantaged characters to us using a number of techniques. The author does this to encourage us to sympathise and begin to understand the characters, in order to show the problems with prejudice and the various types of it which were endemic in American society in this time. Lennie is firstly presented to us through the author’s use of animal imagery in the description, and the readers first impression of Lennie is how animal like he is when phrases like ‘snorting†¦like a horse’ are used. The author does this to show that Lennie is gentle, like an animal and can be tamed like domestic animals are. It also shows Lennie will only attack on instinct and become violent when he feels threatened or under attack. This is shown when he says ‘I didn’t want no trouble’ showing that he didn’t mean to do any harm and just doesn’t realise his own strength. The author also presents Lennie in this way because animals are innocent and do not have the capacity to act morally or know good from bad. This shows Lennie’s behaviour, when he acts violently, is a result of society as society taunts him until he behaves in this way. Lennie is also presented to the readers as a vulnerable character, through the author’s description of Lennie’s actions, especially after his attack from Curley when he ‘bleated with terror’ and ‘crouched cowering’. This action emphasises his dependence on George as he couldn’t defend himself without George telling him to. His dependence on George is also made totally clear when he says ‘me an’ him goes ever’ place together’ When Lennie panics he starts to loose control and the author presents this to the readers through the structure of the text and Lennie’s dialogue. Lennie’s sentences become short and staccato like when he says phrases such as ‘please don’t’ and ‘now don’t you do that’ showing his evident panic. The readers can also tell that Lennie looses control because the author uses language such as ‘(lennie’s) face was contorted’. The author does this to show Lennie doesn’t mean to kill or hurt and does it out of panic and instinct. This is shown by Lennie himself when he says ‘I done a real bad thing†¦ George’ll be mad’ which shows Lennie realises he can’t control himself and that he has no moral judgement. It also shows Lennie thinks things are ‘good’ or ‘bad’ to him depending on what George will think of him. The author presents Lennie to us, as a disadvantaged character, in the way he has a child’s mind in a mans body. This not only enables us to see the way in which society treats people such as Lennie but it gives us an insight into the feelings of black people as lennie, being socially unaware and childlike, does not realise the social boundries of white people and goes to talk to crooks.

Effect of Alzheimer’s on the Family

Effect of Alzheimer’s on the Family Alzheimer’s: the effect on the family Introduction Alzheimer is a medical problem that can also be termed as a type of dementia. A patient who suffers from Alzheimer experiences problems in regard to his memory, thinking process, and behavior. This disease can be defined as a medical problem that is irreversible, and damages the brain gradually. It starts destroying the memory of a person and then eventually the patient starts experiencing problems in carrying out the activities related to his or her daily life. This is a problem that is caused especially in older people, the ones, who have crossed the age of 60. As mentioned above, this is one of the most common types of dementia that is caused in older people. Researchers have been working on the Alzheimer since 1906, when a doctor first examined the case of a woman who was thought to be dead due to some sort of mental illness. The common symptoms that were witnessed by the doctor in that lady included the problems related to memory loss, psychological and mental behavioral problems, problem in speaking and understanding what other people are saying, etc. after the death of this female patient, the doctors examined her brain and found that there were a lot of abnormal amyloidal clumps in her brain. Apart from this, a lot of entangled fibers were also found in the brain of this lady during examination. (Casado, 2012) These two findings, i.e. the plaque as well as the tangles are considered to be the two main features that help in providing the description of the Alzheimer’s disease. Apart from this, the third factor that proved to be responsible for causing Alzheimer in the patient was the loss of contact between the neurons with each other in some or all the parts of the brain. It has been seen that with the help of proper medication, the doctors have been successful in treating and controlling the symptoms of the Alzheimer. But till date there has been no cure that is discovered for treating the Alzheimer disease in a perfect manner. The working of the brain under the influence of Alzheimer disease Not many researches have proved to be successful in determining the exact details about the Alzheimer disease. The questions like how and when the process or Alzheimer begins in the brain is not known. It is generally believed that the symptoms are visible in the patients much later when the disease starts damaging the brain. The patients do not exibit the symptoms in this stage but there are a lot of toxic changes related to this disease that start taking place in the brain. The brain starts depositing a lot of protein in the brain and this protein eventually starts forming clots and tangles of fibers in the brain. When this quantity increases, it starts affecting the working of the neurons. This is exactly the situation when the neurons start dying and the signs of Alzheimer are visible in the patients. (Feldman, 2013) The first place or part of the brain that gets affected by this entire process is known as hippocampus. This is that part of the brain that plays vital role in forming the memories in the brain. This region of the brain starts shrinking as soon as the neurons start dying. It is very difficult to identify Alzheimer in the initial stages. And eventually, when the patient goes and consults a doctor regarding his problems, it often gets too late. (Lim, 2011) Statistics related to the Alzheimer Talking in context to the United States, there are more than 5 million people who are known are the patients suffering from Alzheimer. Most of these people are in the age group of 65 and above. Since there is no exact and effective treatment for this disease, it is difficult to put a brake on the rising number of the patients. There are three stages that occur in Alzheimer, namely a preclinical stage, a mild cognitive stage and the final stage. This is not those types of disease which may cause death to the patients. But because it is caused in people with older age, Alzheimer mixes with other diseases and then may cause death in some years. Living with the Alzheimer- the effect on the family Since this medical problem and the number of patients suffering from it are constantly increasing, you may also witness that some person in your family supports from this problem. It is important to understand here that you are not the only one whose dear one is suffering from this problem. A lot of old people these days suffer from this medical problem. A lot of care and precautions need to be taken in order to help the patient live a proper life when he or she suffers from Alzheimer. Along with the patient, it is the patients family as well that has to deal with a lot of stress on a daily basis. It is not only the patient itself who lives with the Alzheimer disease, but it is his or her family members as well. (Elliott, 2010) The family of the patients suffering from Alzheimer disease needs to be very supportive towards the patient. Most of the people, who suffer from this disease, are not able to handle or manage the tasks that need to be done on a regular basis. they need to mandatorily seek help from others in walking, sitting, standing, etc. since you are the care givers for the patient, it is important that you take care of all the unique needs of the patient. Some of the general tips that may prove to be helpful for you in the case you have to take care of patient suffering from Alzheimer disease are mentioned below- Set up a routine for the patient and make sure it is seriously followed Make sure that you help him do his works. Don’t just treat him as a person who cannot do anything on his own. Since the patient stays confused and feels weak all the time, taking care of his or her dietary habits is very important (Thies, 2013) Give healthy meals and drinks to the Alzheimer patients Serve food that the patient can eat by himself easily Keep in mind that the patient is an adult and not a child. He or she may have mood swings and therefore do not force him or her for anything that is against their wish The patients lose control over their brain and the thinking process. so it is important that someone is always around the patient in order to keep the patient safe Encourage the patient for regular exercising If the situation worsens, you can take him or her for counseling sessions It is important for the caregivers that they take care of themselves as well. The family members of the patients suffer from the mental as well as physical trauma. It is important here that the caregivers are provided with constant support. Many people may think that it is unfair on their part to take care of someone who isn’t treating them right. It is important that the family members of the Alzheimer patient keep themselves patient and calm. Conclusion There has been a lot of advancement in the research related to the Alzheimer disease in the last few years. It should be remembered that the Alzheimer disease is one of the most serious problems that has been faced by the country presently. It is important that the scientists keep on working in this field and quickly find out a way in which they can treat the patients of the Alzheimer disease in order to make them perfectly healthy. Apart from this a lot of work in respect to the prevention of this medical problem also needs to be done in order to control the rise in the number of patients suffering from Alzheimer. (Theofilou, 2012) Taking from the point of view of the caregivers and the family member’s o the Alzheimer patients, it is important that they handle the patient with utmost care and affection. In cases when the family is not capable of handling the patient, they can take the help of care homes as well that are made in order to serve these patients. References Works Cited Casado, B. . (2012). Correlates of caregiver burden among family caregivers of older Korean Americans. Retrieved 5 6, 2014, from Casado, B., Sacco, P. (2012). Correlates of caregiver burden among family caregivers of older Korean Americans. The Journals of Gerontology Series B: Psychological Sciences and Social Sciences, 67(3), 331-336. Elliott, A. F. (2010). Enhancing caregiver health: findings from the resources for enhancing Alzheimers caregiver health II intervention. . Retrieved 5 6, 2014, from Elliott, A. F., Burgio, L. D., DeCoster, J. (2010). Enhancing caregiver health: findings from the resources for enhancing Alzheimers caregiver health II intervention. Journal of the American Geriatrics Society, 58(1), 30-37. Feldman, A. L. (2013). Familial Coaggregation of Alzheimers Disease and Parkinsons Disease: Systematic Review and Meta-Analysis. . Retrieved 5 6, 2014, from Feldman, A. L., Johansson, A. L., Lambert, P. C., Sieurin, J., Yang, F., Pedersen, N. L., Wirdefeldt, K. (2013). Familial Coaggregation of Alzheimers Disease and Parkinsons Disease: Systematic Review and Meta-Analysis. Neuroepidemiology, 42(2), 69-80. Lim, J. G. (2011). Coping strategies influence caregiver outcomes among Asian family caregivers of persons with dementia in Singapore. . Retrieved 5 6, 2014, from Lim, J., Griva, K., Goh, J., Chionh, H. L., Yap, P. (2011). Coping strategies influence caregiver outcomes among Asian family caregivers of persons with dementia in Singapore. Alzheimer Disease Associated Disorders, 25(1), 34-41. Theofilou, P. (2012). Evaluation of quality of life for caregivers of patients with Alzheimer’s Disease. . Retrieved 5 6, 2014, from Theofilou, P. (2012). Evaluation of quality of life for caregivers of patients with Alzheimer’s Disease. J Alzheimers Dis, 2(1). Thies, W. . (2013). 2013 Alzheimers disease facts and figures. . Retrieved 5 6, 2014, from Thies, W., Bleiler, L. (2013). 2013 Alzheimers disease facts and figures. Alzheimers dementia: the journal of the Alzheimers Association, 9(2), 208-245.

Time, Talent and Tangible Resources :: essays research papers

Time, Talent and Tangible Resources It is difficult to believe that it is already time to write my fourth and final column as president of NCSEA for the Child Support Quarterly. Although this is my last major writing assignment, many opportunities to be of service to the child support community remain available between now and August 2, 2000, and I assure you that I will avail myself of as many of them as are humanly possible. I decided to close out my series of these columns by sharing with the broader NCSEA family my personal view of what our beloved child support program should look like in the future. I have long held that the child support program needs to look much more like the backroom of MasterCard, Visa or American Express rather than a cash assistance program. There is little question that the child support program was the cash assistance program designed to provide comprehensive reinforcements to families in need. Child support, as well as the other programs in our income assistance system, has a unique contribution to make to family well-being. The question is: how can child support best make that contribution. Whatever else may be added to or subtracted from it, I believe, child support’s core functions will always include establishing paternities, locating noncustodial parents obligated to pay child support, establishing support orders, enforcing those orders, collecting and distributing child support payments. I would suggest the customer service centers for this country’s credit card industry hold some valuable and transferable approaches that can be used to improve not only the delivery of child support services, but also the public perception of the child support community. Just think about it. When you call your credit card company about a recent purchase or their failure to properly credit a recent payment, you don’t even know, let alone have a long-standing relationship with, the customer service representative. They do not have to â€Å"case manage† you in order to provide you with value added service. You simply make the call, state your problem and get the information you need. The customer service representative has the appropriate charge investigated (with the understanding that the charge will be removed from your account in the interim), sends you a letter verifying the nature of this interaction and you move on a happy camper - at least for the moment. That is the level of service that the American public has come to expect in their daily business transactions, and that is the level service that the public anticipates from the child support program.

Gell Cell Essay -- essays research papers

Introduction: The new Gel Cell by Alcatel is a mobile phone for specified markets. It is very small, the gel is the actual battery, it comes in many colours, and the most important factor is that it is disposable. It has been developed because of the large demand to produce new products in the over saturated mobile phone market. It is a new product with an unfamiliar concept; therefore the advertising campaign is key to the success of the Gel Cell. This part of the plan is the creative brief. The extensive advertising campaign will include these markets: 1.  Ã‚  Ã‚  Ã‚  Ã‚  Senior citizens 2.  Ã‚  Ã‚  Ã‚  Ã‚  Youth age 6-17 3.  Ã‚  Ã‚  Ã‚  Ã‚  People in an emergency The forms of media used to advertise the Gel Cell are: 1.  Ã‚  Ã‚  Ã‚  Ã‚  Television 2.  Ã‚  Ã‚  Ã‚  Ã‚  Newspapers 3.  Ã‚  Ã‚  Ã‚  Ã‚  Radio 4.  Ã‚  Ã‚  Ã‚  Ã‚  Magazines 5.  Ã‚  Ã‚  Ã‚  Ã‚  Internet 6.  Ã‚  Ã‚  Ã‚  Ã‚  Cinema 7.  Ã‚  Ã‚  Ã‚  Ã‚  Outdoor advertising 8.  Ã‚  Ã‚  Ã‚  Ã‚  Transit advertising Campaign 1: â€Å"Have you got your Gel?† Target: Youth age 6-17, parents, people in an emergency   Ã‚  Ã‚  Ã‚  Ã‚  Youth are the perfect target for the Gel Cell. They like to talk on the phone, because they think it is cool. Parents do not want to trust their children with a  £150 mobile phone that will most likely be lost or stolen. So parents will also be targets in this campaign. With the help of this campaign, kids will think it is so cool to have a Gel Cell and parents will be more than happy to buy them for their kids because it is economical and keeps their kids safe. Television:  ·Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Set in a mall. A fast speed pan of kids hanging out, boys skateboarding in the entranceway, girls talking in a group, and boys throwing something colourful around. The colour of everything in the commercial is not very bright, but the phones that they will all be carrying and throwing around are all very bright. There will be upbeat music playing and there will be sounds of laughter. Then the screen will go to black and in bright colours it will say: This will arouse interest about what they all have and are using in the mall. Kids will talk about it and guess what they all have. This will be shown during popular times on TV where most... ...ds, then hear a car putter out, the music screeches to a stop. Only birds can be heard in the distance. An ominous voice says, â€Å"Stranded? Lost? Confused? Do you have a phone?† Then another voice says, â€Å" Gel Cell: In a pinch you’re covered for pence.† Newspaper: This would be a good form of media for senior citizens, as they are avid readers of the paper. This is a way to show them what the phone is about. There could be ads right next to each other. One would be of a scenario where they really need a phone, like being lost, stranded, or hurt with a Gel Cell in reaching distance. With the line, â€Å"Gel Cell: In a pinch, your covered for pence.† Then next to that ad there would be a picture of the phone. There will be a picture of the phone; there will be arrows pointing to the on button. Brochures:   Ã‚  Ã‚  Ã‚  Ã‚  This would be placed in doctor’s offices, and at chemists. It would be with the brochures on different diseases and treatments. It would be something to read while they waited for the doctor or the prescription. It would describe exactly what the phone does and how it can be used. It will emphasize that it is inexpensive and necessary for safety.

Workplace Telecommunications Essay examples -- Telephone Phone Systems

  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚     Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Workplace Telecommunications The telecommunication system at XYZ Corporation meets the needs of its medium sized business. Their phone system consists of 1,000 2400 series digital phones. These phones help to improve the efficiency and productivity of our organization and simplify the flow of information because of the enhanced features such as the ability to expand your 24 button telephone with additional 50 button expansion modules. With this phone system there's no need to change station wiring or cross connects, your staff can move telephone sets around without the help of a technician. This feature saves time and money for every day moves. Each phone has a full duplex speaker phone a 2x24 display size (lines x characters) and expansion unit ports. Our organization uses a PBX system to route voice data, and internal video transmissions, while we send all external calls through one or more lines to the provider's central office. Digital PBX acts as the gateway between users and external world. To connect to t he outside, we connect to the public network with Sprint digital PBX trunks. Each digital trunk is delivered on a T1 (1.5 Mbps) line. PBX trunks provide individual phone numbers to all of our employees without purchasing individual, physical lines. The T1 bundle comes with many services which include: local loop access, 24 digital voice channels, configurable trunk lines, block of DID numbers, voicemail, a link to calling services. S...