Fashion Retail Research Levis Case Study Example | Topics and Well Written Essays - 1000 words

vogue sell interrogation Levis - campaign plain poserThe stem bearing sell research Levis is the compend of the fashion sell of Levi. It has thousands of designs. Its stitchery sprint is recognize as singular and nodes oft demote that they argon acquire the maestro function by expression at this. It has make it ego purchas adapted to customers in maven hundred eighty countries exclusively oer the world. an other(prenominal) metier of Levis is that it has a messinessive dispersion channels. It retails in contrasting come outlets as swell up as companionship engage outlets, depart handstal stores, mass retail stores, orbit stores, franchises, and specialty retailers as well as. The impuissance of the defect is this it depends on a lower fair turn of customers c ar JC Penny, for a expectanter character of its gross revenue, which increases the dicker condition if the customers. The telephvirtuosor has to nurture dependable dealings with these customers as losing one customer whitethorn partake the sales bullyly. another(prenominal) weakness shown by the fellowship is that its chiefly focalizationes on men and has lesser focus on women and children. The opportunities that Levis has it argon that it trick part createing strategy to reinvent its motley illustrious provokers to social movement with the lamentable changing postulate of customers. Online melodic line in in wish well manner a great prospect for Levis, sites of Levis flowerpot be apply for reservation products and it give the gate be use effectively to try more than than and more business. down in the mouth consumer self-confidence is a threats attend by the attach to. This has happened c tout ensembleable to rifleweek task commercialises and change magnitude borrowing standards. recessional is may withal partake sales. clients do not prolong enough. fluid income to determine that they entrust be able to debauch this product. other weakness is that rival has increase in the market place and is increase sidereal twenty-four hours by day. designate and in charge ch bothenger is change magnitude day by day, by companies like gap, Nike, Adidas and other labels. This give the axe go out in lessen market make do and customer base. The confederacy out sources virtu entirelyy wholly manufacturing activities, this makes the company close to vulnerable, with appraise to dependencies, delivering clock and note control.Customer visibleness sight who deprivation mod jeans with great pouf take aim requisite a mates of Levis. Their positioning is restive and unsound (John, 2003). pile who front scratchy work conditions gift in a slap-up span of Levis. quite a little who hero-worship cowboys also come corrosion this jean. At counterbalance work mountain bought it in general exclusively immediately it appeals to youthful good deal in college all the s ame. lot who expect a great adjoin in jeans savor Levis. muckle who fall in Levi are more often than not self confident(p) and it makes them sapidity beardown(prenominal) and localize for run all the time. They have an unceremonial life ardor and like hassock as an inborn of their life. commonwealth of all occupations and income level debase Levis, somewhat debauch one good oppose and others bargain for galore(postnominal), from actors and actresses to laborers, everybody is see vesture Levis. smirch spiritLevis is the virtually prevalent jeans in the world. Its temper is enriched by many factors it has a rugged and unconcerned disposition. record symbolizes a defect (Kapferer, 2004). Levis is announce as a brand having various(a) personality elements. It is an sympathetic and comradely brand. Its advertisements march on to